There are several free SEO tools available online that can help you improve your website's search engine rankings. Here are some of the most popular ones:
Google Analytics - This free tool from Google allows you to track website traffic and user behavior on your website. It can help you identify which pages are performing well and which ones need improvement.
Google Search Console - Another free tool from Google, Search Console provides insights into how your website appears in Google search results. It also allows you to monitor and fix any issues that may be affecting your site's visibility.
Moz Link Explorer - Moz offers a free version of their Link Explorer tool that allows you to see the backlinks pointing to your website. It can also help you identify opportunities for link building.
Ahrefs Backlink Checker - Ahrefs offers a free version of their Backlink Checker tool that allows you to see the top 100 backlinks pointing to any website. This can be useful for competitor analysis and identifying potential link building opportunities.
Ubersuggest - Ubersuggest is a free keyword research tool that can help you identify relevant keywords and phrases to target in your content. It also provides insights into your competitors' strategies.
Yoast SEO - Yoast is a popular SEO plugin for WordPress that provides on-page optimization recommendations and helps you improve your website's SEO. There is a free version available, as well as a paid version with additional features.
SEMrush - While SEMrush is primarily a paid tool, they do offer a free version that allows you to perform limited keyword research and competitor analysis. It can be a good option for those on a tight budget.
All of these tools can help you improve your website's SEO and drive more organic traffic.