KELLY LYONS
Do cover letters matter these days? It depends on who you ask.
Some recruiters love learning more about each job applicant, while others find the practice antiquated. So should you write one if it might not even be read at all?
Keep reading for advice from career coaching experts, plus:
When you should (and shouldn't) write a cover letter
What to do when a cover letter is "optional"
Tips for writing an effective cover letter
What an effective cover letter template looks like
Do I Need a Cover Letter?In most cases, yes—you should submit a cover letter with your resume.
Photo-illustration of a hand writing a cover letter. While people have polarizing opinions on cover letters, it's often best to include one when you apply for a job.
While the cover letter has increasingly become a divisive topic among recruiters and job seekers, it's still often listed as a requirement on job applications.
But regardless, many recruiters still think cover letters are important.
According to a 2023 study by recruitment website Zippia, more than a fourth (26 percent) of recruiters "always read cover letters" and think they're an important component of the hiring decision. And almost half (45 percent) said that not including a cover letter could get your application rejected.
So in most cases, it's best to be cautious and include one.
In short, including a cover letter will almost never hurt your job search—but it can help.
Here's how:
It can help you stand out from the crowd. Recruiters read through countless resumes for just one role. If you have similar qualifications as other candidates, a cover letter allows you to showcase your personality and unique skills.
It shows you're willing to go the extra mile. Searching for a new job is already a lot of effort, so it may be difficult to rationalize writing a customized cover letter for each role. But the Zippia study found that 61 percent of hiring managers consider a customized resume (with a cover letter, portfolio link, etc.) the "number one tactic for applicants to boost their chances of getting a job."
You can address potential biases. In a perfect world, recruiters wouldn't count you out based on things like employment gaps or "job hopping." Career coach Marlo Lyons recommends using your cover letter to "fill in any gaps" and provide context about these types of situations so recruiters don't get the wrong impression.
When You Should Include a Cover LetterIt's ultimately up to you whether you include a cover letter.
Octavia Goredema, career coach and author of Prep, Push, Pivot, says that the decision to submit a cover letter hinges on "where you are in your career journey and your personal career goals."
In addition to when it's a required part of the job posting, here are scenarios where it's in your best interest to submit one:
If someone referred you to the job: According to Goredema, "If you were referred to an opportunity by someone at the company or have a personal history that correlates with the role, a cover letter enables you to share that."
If you want to add additional information: Say the job you're applying to requires candidates to live on a specific coast. If you don't currently live in the area but are willing to relocate, mention that in your cover letter so you aren't automatically rejected based on your current location.
If you're changing careers: Goredema recommends writing one "if you're in the early stages of your career or making a professional pivot. A cover letter provides the opportunity to add additional context to the information included in your resume."
If you don't have any previous work experience: If you're new to the workforce, you may not have any applicable previous positions to include on your resume. Use your cover letter to highlight transferrable skills and explain why you think you'd still be a good fit.
Lastly, Goredema suggests that "if this is your dream job, a cover letter provides the space for you to explain with impact and highlight what you do best."
Debra Boggs, founder and CEO of D&S Executive Career Management, adds: "As long as a cover letter is well-written and error-free, it will never hurt your chances of winning an interview."
So the more important the role is to you, the more effort you should put in.
Job applicant shaking hands with an interviewer. If you have an employment gap or need to explain specific circumstances, it's a good idea to include a cover letter when you apply for a job.
ANDREYPOPOV/GETTY
When You Shouldn't Include a Cover LetterThere are certainly times when you should send a cover letter with your resume—but are there times when you shouldn't send one in? Here are a few instances:
If the application platform doesn't have a space to upload one: If there isn't a space for you to attach your cover letter or other supporting documents, don't sweat it. This means that other applicants won't be able to send one either.
If the job posting doesn't require one: If the post specifically states that you shouldn't include a cover letter, it's not a trick. The recruiter likely doesn't plan to read it, so it's best to reserve your time for other job search activities.
If you aren't a strong writer: Lyons recommends forgoing a cover letter if you aren't a good writer and don't have anyone to help you. "The cover letter could be your first impression, and a badly written one—especially with grammatical errors—could make recruiters not want to screen you for the job."
If you don't have time: Strapped for time? Goredema suggests "[focusing] on your resume and the application requirements versus haphazardly throwing together a few sentences just to meet an application deadline."
What To Do When a Cover Letter is 'Optional'"Optional" cover letters can feel like a trick. You want to show the recruiter you're interested in the role, but you don't want to waste your time if it isn't necessary.
Lyons recommends skipping the optional cover letter "if your resume and LinkedIn profile are complete and no further explanation is needed."
However, it can be helpful to write one if "your resume doesn't tell the whole story about you." (Think resume gaps or career changes.)
Goredema believes it can be helpful to include a cover letter, regardless of whether it's a requirement. "Why not take the opportunity? It may help you to stand out. Going the extra mile by sending a well-written, personalized cover letter can only work to your advantage versus working against you."
So it can be helpful to put in extra effort if you have more to add to your application. But you shouldn't include a subpar cover letter just for the sake of it.
7 Tips for Writing an Effective Cover Letter
Regardless of your feelings toward the now-controversial cover letter, you'll likely find yourself writing one for at least some of the jobs you apply to.
Here's how to draft one that actually grabs a recruiter's attention:
1. Keep Things Short
Lyons suggests writing "three to four paragraphs at most, with two to three sentences in each paragraph."
Goredema adds: "Avoid long rambling sentences and keep your letter concise to make it easy to read."
7 Tips for Writing an Effective Cover LetterRegardless of your feelings toward the now-controversial cover letter, you'll likely find yourself writing one for at least some of the jobs you apply to.
Here's how to draft one that actually grabs a recruiter's attention:
1. Keep Things ShortLyons suggests writing "three to four paragraphs at most, with two to three sentences in each paragraph."
Goredema adds: "Avoid long rambling sentences and keep your letter concise to make it easy to read."
Even if a particular recruiter loves cover letters, they might sift through hundreds of applications to find the right candidates. So it's best to be brief.
2. Follow the RulesSome recruiters will ask you to include a portfolio link, send the cover letter via email, ask you to answer specific questions, etc. Be sure to fully read the job post's requirements—you don't want to be counted out for failing to follow directions.
3. Don't Repeat Your ResumeLyons cautions repeating information the recruiter already has access to. Instead, "Tell the story of you—something important that you did not cover on your resume and how that story connects to the current position."
Think of it as connecting the dots between your experience, skills and capabilities. Explain why you'd be a good fit for the role rather than repeating the skills section of your resume.
4. Use Active Voice and Action VerbsWith active voice, the subject of a sentence performs the action. Passive voice puts more emphasis on the object of the sentence.
Using active voice is more direct and straightforward. Plus, it helps keep things brief.
Aim to use active voice throughout your resume and cover letter. This will help you sound clear and confident.
Here's an example of passive voice, plus how to fix it to use active voice:
Passive voice: The treats were eaten by the dogs.
Active voice: The dogs ate the treats.
If you struggle with writing in active voice consistently, think about the action verbs you'd use to describe your skills and experiences.
For example, instead of "I was tasked with x," you could say, "I managed x."
5. Be SpecificInclude specific examples (i.e., instead of "I'm a team player," allude to a situation where you were a team player). If you've ever taken a writing course, you've probably heard the advice "show don't tell." The same advice applies to your resume and cover letter.
You could say "I have marketing experience," but what does that communicate to the reader? Not much.
Be specific about your experience and accomplishments. Instead, say "I led a marketing campaign that increased quarterly newsletter sign-ups by 40%."
6. ProofreadCheck your cover letter for grammar and spelling mistakes before submitting it to avoid a professional faux pas.
Use spellcheck or an external app like Grammarly, which is also compatible with web browsers.
7. Customize ItAt best, a generic cover letter is boring or a little awkward. At worst, it can be unprofessional if what you wrote about has nothing to do with the job you're applying for.
Think about it this way: your cover letter might be the deciding factor between you and another candidate with the same skills and experience. So you want to grab the recruiter's attention.
You don't need to spend tons of time rewriting your cover letter for every job application, though. Here are a few things you can do to stand out:
Address the hiring manager or recruiter by name (you can sometimes find this information on the LinkedIn job post)
Include the company name and job title
Mention what you like about the specific company and its culture
Detail skills and experience specifically mentioned on the job post
Boggs advises to "create a template that you can easily customize to include the relevant skills and experience for each job and employer."
Read on for inspiration for your own template.
Cover Letter TemplateIt can be time-consuming to write a new cover letter for every job application. Here's a template you can customize for different positions:
Dear [name of recruiter, "hiring manager"],
I saw the job posting for [exact title of role] and am excited about the opportunity. [1-2 sentences detailing why you're interested in the role/company.]
In my previous role, [brief description of your accomplishments beyond what your resume states.] I also have [1-2 sentences detailing relevant experience, including specific skills and level of proficiency.]
[If applicable: include a short paragraph with a link to your portfolio or any other relevant links.]
Thank you for your time—if you'd like to schedule an interview, please feel free to contact me [brief description of the best time and method for contact.]
Sincerely,
[Your Name]
[Phone Number]
[Email]
Cover Letter FAQsStill wondering if you need a cover letter for your specific situation? Or if recruiters actually read every cover letter? Read on for answers.
Do I Need a Cover Letter for a Part-Time Job?The same advice applies to part-time jobs—cover letters aren't always necessary, but they can help you stand out. If you're especially interested in a part-time role, it's a good idea to submit a cover letter.
Do I Need a Cover Letter for an Internship?Many people who apply for internships don't have significant prior work experience, so a cover letter is especially helpful here.
Instead of previous jobs, you can talk about:
Your education
Extra-curricular activities
Transferrable skills
Volunteer experience
You can include similar points if you're looking for an entry-level job and don't have prior work experience.
Can I Use AI To Write a Cover Letter?Proceed with caution when using ChatGPT or a similar tool to write content for you. Employers may be using AI content detectors to identify which candidates used a shortcut.
AI programs like ChatGPT create content based on their existing libraries, so content is never really "new." Meaning it's impossible to tell if you're accidentally plagiarizing someone unless you heavily edit the chatbot's answers.
Goredema points out a potential pitfall in relying too heavily on AI: "If your goal is to get an interview, you don't want there to be a huge gap between how you communicate on paper versus how you communicate in person."
Here are a few ways you can use AI to add to the writing process:
Checking for active voice
Adding action verbs
Creating a rough draft
Checking your writing tone
Do Recruiters Actually Read Your Cover Letter?The big question—is the effort behind your cover letter worth it? Again, there's no perfect answer.
The most important thing is to ensure hiring managers have all the information they need to fairly consider you for a position.
Boggs cautions: "Remember, not all recruiters and hiring managers read cover letters, so
make sure to include all your relevant qualifications and accomplishments
in your resume as well, so these details don't get missed."
But there are other creative ways to stand out apart from a cover letter.
According to Goredema, "The general feedback I hear from the recruiters I work with is that a resume accompanied by their LinkedIn profile supersedes a cover letter because they will tell a recruiter at first glance what they need to know about a candidate."
So, are cover letters really necessary these days?
Lyons says that recruiters primarily care about two things:
"Does an applicant have the skills and capabilities to do the job?"
"Will the applicant fit the culture of the team and the company?"
Cover letters can help you stand out among a sea of applicants or explain difficult job situations—so in most cases, it's helpful to include one with your resume.
But whether you decide to send a cover letter with your resume or not, be sure the recruiter has all the information they need to be confident about you and your experience.
Source: NEWSWEEK DIGITAL LLC
Original content:
https://www.newsweek.com/are-cover-letters-necessary-1820342
