MARIA DEUTSCHER
LinkedIn today introduced a trio of artificial intelligence tools designed to optimize companies’ marketing, recruiting and employee coaching efforts.
The tools are rolling out a few weeks after the Microsoft Corp. unit debuted another set of AI features geared towards salespeople. According to LinkedIn, those features make it easier to find potential buyers who may be receptive to a sales team’s pitch. Additionally, LinkedIn’s AI can provide contextual data about the companies where potential buyers work.
The first new tool that LinkedIn debuted today is called Accelerate. It’s rolling out for Campaign Manager, an existing service that marketers can use to launch ad campaigns on the social network.
According to LinkedIn, Accelerate uses AI to automatically generate ad campaigns complete with marketing copy and visuals. The tool also suggests audiences that a brand’s advertisements should target. To activate the tool, marketers only have to enter a link to a web page that describes the products they wish to promote.
Marketing teams can use a chatbot built into Accelerate to inquire why the tool configured a campaign’s settings the way it did. If there’s an issue, the campaign’s settings and creative assets can be manually changed.
“After choosing to launch your Accelerate campaign, our AI models will use the information you shared to automatically adjust bids and shift budget to the best performing placements and creatives,” LinkedIn Vice President of Product Abhishek Shrivastava wrote in a blog post.
Accelerate is rolling out alongside a second new AI tool called Recruiter 2024. As the name suggests, it’s designed to help human resources professionals more easily find job candidates on LinkedIn.
The tool enables recruiters to search for potential applicants by entering natural language instructions into a chatbot-like interface. A recruiter seeking to hire Java developers, for example, could type in the query “find Java developers near our headquarters.” LinkedIn says that the tool’s natural language interface not only makes writing search queries easier but also allows users to find more relevant candidates than before.
“We can infer the type of candidate the hirer is looking for and provide higher-quality candidate recommendations from a much wider pool of candidates — moving beyond the brand-name companies that have traditionally been the default,” explained LinkedIn Vice President of Product Hari Srinivasan.
The third AI tool that LinkedIn debuted this morning is rolling out for its LinkedIn Learning service, which provides access to employee training courses and other educational materials. The new tool aims to provide what the Microsoft unit describes as an “AI-powered coaching experience.” It allows users to ask a question about a certain business topic, such as launching marketing projects, and receive guidance in a natural language format.
The tool is launching with an initial focus on two areas: leadership and management. If a user asks a complicated question about one of those topics that is difficult to interpret, the chatbot can request clarification. Furthermore, it’s capable of highlighting educational resources on LinkedIn Learning that answer the user’s question in more detail.
LinkedIn is currently piloting its new AI features with a limited number of customers. The Microsoft unit plans to make the features more broadly available later this year.
Source: SiliconANGLE Media Inc.
Original content:
https://siliconangle.com/2023/10/03/linkedin-rolls-new-ai-powered-automation-tools/
