RISE Media Strategy, a new content marketing agency specializing in AV—including pro AV, residential AV, pro audio and broadcast— was recently formed by long-time industry experts Krissy Rushing Tomlin and Jayson Tomlin.
With an emphasis on defining a brand’s story first, the Asheville, North Carolina-based firm states it works to tailor effective and focused messaging across various content formats, from social media to digital marketing to press releases and case studies.
The firm recommends an initial meeting to ascertain clients’ needs, then digs in to develop a customized plan with deliverables and goals outlined that are tied to the client’s specific business objectives.
“The brand’s story and resulting messaging are the cornerstone of our offering. Then we zoom out to help our clients deploy that message in the most effective ways possible,” says Krissy Rushing Tomlin, CEO and founder of RISE Media Strategy.
“Over the past two decades, we’ve worked in every part of the AV business, from journalism to PR to marketing to manufacturing, for a wide breadth of experience. We, therefore, aren’t ‘siloed’ to one type of marketing activity such as only PR or just social media, becoming a natural extension of our clients’ marketing departments.”
RISE Media Strategy’s service offerings include marketing strategy and consultation, digital marketing, social media, public relations (PR), advertising creative direction, and trade show support.
The company is also offering a special CEDIA Expo 2023 Marketing & PR Tradeshow Package to help manufacturers maximize their ROI at the show.
RISE states it limits the number of clients on its roster to provide a higher level of individualized service for every client, offering customized plans designed to be nimble in evolving environments.
“Jayson and Krissy’s creativity and deep industry knowledge have proven to be invaluable assets, effectively supporting and supplementing our marketing department,” says Erica Carroll, director, product marketing and training at Mersive Technologies.
“What really sets RISE Media Strategy apart is their ability to secure an impressive number of press pick-ups. We wholeheartedly recommend RISE Media Strategy to any organization seeking to elevate their brand and achieve outstanding results.”
Jonathan Reichbach, CEO and founder of Artist Connection, says, “RISE is a lot more than marketing. I use them for strategic business consultation and planning and rely on their professional opinion because I know it comes from experience and connections made throughout their careers.”
Kaleidescape VP of Marketing, Norma Garcia-Muro, says, “Krissy and RISE have been essential for our social media growth and engagement. Knowing they have it handled and can write confidently—not only about the residential AV space but to a larger consumer audience—is incredibly valuable.”
As part of its launch, RISE states it is offering a free company tagline for the first five AV firms to respond. (Contact marketing@risemediastrategy.com.)
Another version of this article originally appeared on our sister site Commercial Integrator 07.06.23. It has since been updated for CE Pro audiences.
ABOUT THE AUTHORNick Boever:Nick Boever is the former editor of DesignWell and current Web Editor of CE Pro. With a focus on wellness and sustainability, he is constantly searching for new and emerging technologies improving the health and wellbeing of people and the planet through the built environment. In his off-time he can be found in the workshop, writing, or relaxing at the top of a mountain.
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