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SAP BusinessObjects is a business intelligence platform that provides a suite of data analytics and visualization tools. In this article, we will provide an overview of its price, features, use cases, benefits, and where to purchase.


Features:

Data Connectivity: SAP BusinessObjects can connect to a wide range of data sources, including databases, spreadsheets, and cloud-based services. This enables users to import data from multiple sources and combine them into a single report.

Data Modeling: SAP BusinessObjects provides a powerful data modeling engine that enables users to create complex relationships between data tables. This allows users to explore and analyze data from multiple perspectives.

Visualization: SAP BusinessObjects offers a variety of visualization options, including charts, graphs, and tables, as well as custom visuals created by the SAP BusinessObjects community. This enables users to create visually appealing reports.

Collaboration: SAP BusinessObjects enables users to collaborate on their reports in real-time, making it easier to share insights and collaborate with colleagues.


Use Cases:

Financial Reporting: SAP BusinessObjects can be used to create financial reports, such as balance sheets, income statements, and cash flow statements. This enables businesses to track their financial performance and make informed decisions.

Sales Analytics: SAP BusinessObjects can be used to analyze sales data, such as revenue, customer demographics, and sales trends. This enables businesses to identify opportunities for growth and make data-driven decisions.

Supply Chain Management: SAP BusinessObjects can be used to analyze supply chain data, such as inventory levels, production schedules, and delivery times. This enables businesses to optimize their supply chain processes and reduce costs.


Benefits:

Scalability: SAP BusinessObjects is highly scalable and can handle large amounts of data and users. This makes it suitable for businesses of all sizes.

Integration: SAP BusinessObjects can be easily integrated with other SAP products, as well as with third-party applications.

Security: SAP BusinessObjects provides enterprise-level security features, including data encryption, access control, and compliance certifications. This ensures that sensitive data is protected and only accessible to authorized users.

User-Friendly: SAP BusinessObjects has a user-friendly interface, making it accessible to users of all skill levels. Its drag-and-drop interface enables users to quickly create reports without the need for advanced technical skills.


Where to Purchase:

SAP BusinessObjects can be purchased directly from SAP or through its partners. The pricing and licensing options vary depending on the user's needs and requirements. Customers can also opt for a trial version before purchasing to evaluate the platform's suitability for their needs.


Price:

SAP BusinessObjects offers several pricing options based on the number of users and the level of functionality required. The pricing is flexible, and customers can choose to pay annually or monthly. The cost starts at $19 per user per month and can go up to $3,600 per user per year for the enterprise edition.


Conclusion:

SAP BusinessObjects is a powerful business intelligence platform that offers a range of features and benefits. Its scalability, integration capabilities, and security make it a popular choice for businesses of all sizes. By leveraging SAP BusinessObjects, organizations can gain insights from their data, make data-driven decisions, and stay ahead of their competition.
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QlikView is a data analytics and visualization tool that allows users to explore and analyze large amounts of data quickly and easily. In this article, we will provide an overview of QlikView's key features and benefits, as well as some use cases.


Features:

Data Connectivity: QlikView can connect to a wide range of data sources, including spreadsheets, databases, and cloud-based services. This enables users to import data from multiple sources and combine them into a single application.

Data Modeling: QlikView provides a powerful data modeling engine that enables users to create complex relationships between data tables. This allows users to explore and analyze data from multiple perspectives.

Visualization: QlikView offers a variety of visualization options, including charts, graphs, and tables, as well as custom visuals created by the QlikView community. This enables users to create visually appealing applications and reports.

Collaboration: QlikView enables users to collaborate on their applications and reports in real-time, making it easier to share insights and collaborate with colleagues.


Benefits:

Speed: QlikView's in-memory data processing engine enables users to explore and analyze data quickly, even with large datasets. This makes it easier for users to gain insights from their data and make data-driven decisions.

Flexibility: QlikView's flexible data modeling engine allows users to explore and analyze data from multiple perspectives. This enables users to discover new insights and make better-informed decisions.

Security: QlikView provides enterprise-level security features, including data encryption, access control, and compliance certifications. This ensures that sensitive data is protected and only accessible to authorized users.

User-Friendly: QlikView has a user-friendly interface, making it accessible to users of all skill levels. Its drag-and-drop interface enables users to quickly create applications and reports without the need for advanced technical skills.


Use Cases:

Sales Analytics: QlikView can be used to analyze sales data, such as revenue, customer demographics, and sales trends. This enables businesses to identify opportunities for growth and make data-driven decisions.

Financial Reporting: QlikView can be used to create financial reports, such as balance sheets, income statements, and cash flow statements. This enables businesses to track their financial performance and make informed decisions.

Supply Chain Management: QlikView can be used to analyze supply chain data, such as inventory levels, production schedules, and delivery times. This enables businesses to optimize their supply chain processes and reduce costs.


Conclusion:

QlikView is a powerful data analytics and visualization tool that offers a range of features and benefits. Its speed, flexibility, and security make it a popular choice for businesses of all sizes. By leveraging QlikView, organizations can gain insights from their data, make data-driven decisions, and stay ahead of their competition.
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Microsoft Power BI is a business intelligence and data analytics tool that enables organizations to transform data into actionable insights. In this article, we will provide an overview of Power BI's features and benefits, as well as some use cases.


Features:

Data Connectivity: Power BI can connect to a wide range of data sources, including spreadsheets, databases, and cloud-based services. This allows users to import data from multiple sources and combine them into a single dashboard or report.

Data Preparation: Power BI provides data cleaning and transformation tools, making it easier for users to prepare and shape their data before analysis. It also supports data modeling to enable users to create complex relationships between data tables.

Visualization: Power BI offers a variety of visualization options, including charts, graphs, and maps, as well as custom visuals created by the Power BI community. This enables users to create visually appealing dashboards and reports.

Analytics: Power BI includes advanced analytics capabilities such as predictive modeling, machine learning, and natural language processing. This allows users to gain insights from their data and make data-driven decisions.


Benefits:

User-Friendly: Power BI has a user-friendly interface, making it accessible to users of all skill levels. Its drag-and-drop interface enables users to quickly create dashboards and reports without the need for advanced technical skills.

Cloud-Based: Power BI is a cloud-based solution, which means users can access their dashboards and reports from anywhere with an internet connection. This also enables real-time collaboration among team members.

Integration: Power BI integrates with other Microsoft products, such as Excel, SharePoint, and Teams. This allows users to access their data from multiple sources and collaborate with colleagues in familiar environments.

Security: Power BI offers enterprise-level security features, including data encryption, access control, and compliance certifications such as HIPAA and GDPR. This ensures that sensitive data is protected and only accessible to authorized users.


Use Cases:

Sales Analytics: Power BI can be used to analyze sales data, such as revenue, customer demographics, and sales trends. This enables businesses to identify opportunities for growth and make data-driven decisions.

Financial Reporting: Power BI can be used to create financial reports, such as balance sheets, income statements, and cash flow statements. This enables businesses to track their financial performance and make informed decisions.

HR Analytics: Power BI can be used to analyze HR data, such as employee turnover rates, performance metrics, and salary data. This enables businesses to identify areas for improvement and make data-driven decisions about hiring, training, and retention.


Conclusion

Microsoft Power BI is a powerful business intelligence and data analytics tool that offers a range of features and benefits. Its user-friendly interface, cloud-based infrastructure, and advanced analytics capabilities make it a popular choice for businesses of all sizes. By leveraging Power BI, organizations can gain insights from their data, make data-driven decisions, and stay ahead of their competition.
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Tableau is a data visualization tool that has become increasingly popular in recent years for its ability to create interactive dashboards and reports. In this article, we will provide an overview of Tableau's features and benefits, as well as some use cases.


Features:

Data Connectivity: Tableau can connect to a variety of data sources, including spreadsheets, databases, and cloud services. This allows users to access and visualize their data from multiple sources in one platform.

Data Preparation: Tableau offers built-in data preparation tools that allow users to clean, reshape, and combine data from multiple sources. This makes it easier to analyze and visualize complex data sets.

Visualization: Tableau provides a range of visualization options, including charts, graphs, and maps. It also allows users to create interactive dashboards and reports that can be shared with others.

Analytics: Tableau offers advanced analytics capabilities, such as predictive modeling and machine learning. This allows users to go beyond basic reporting and make data-driven decisions.


Benefits:

User-Friendly: Tableau is known for its user-friendly interface and ease of use. It allows users to create visually appealing dashboards and reports without the need for advanced technical skills.

Fast and Efficient: Tableau is designed to handle large data sets quickly and efficiently. This means that users can analyze and visualize data in real-time, without the need for lengthy processing times.

Collaboration: Tableau allows users to collaborate on dashboards and reports in real-time. This makes it easy for teams to work together and share insights with others.

Scalable: Tableau is scalable and can be used by organizations of all sizes. It offers a range of pricing options, including free and paid versions, making it accessible to small businesses and enterprise-level organizations alike.


Use Cases:

Sales Analysis: Tableau can be used to analyze sales data and create dashboards and reports that show trends and patterns. This can help businesses identify opportunities for growth and make data-driven decisions.

Customer Analytics: Tableau can be used to analyze customer data, including demographics and purchase history. This can help businesses better understand their customers and create targeted marketing campaigns.

Financial Reporting: Tableau can be used to create financial reports, including balance sheets and income statements. This can help businesses better understand their financial performance and make data-driven decisions.


Conclusion

Tableau is a powerful data visualization tool that offers a range of features and benefits. Its user-friendly interface, advanced analytics capabilities, and scalability make it a popular choice for businesses of all sizes. By leveraging Tableau, organizations can gain insights from their data, make data-driven decisions, and gain a competitive edge in their industries.
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Business intelligence and analytics tools are essential for any organization looking to gain insights from their data. In this article, we will provide an overview of popular business intelligence and analytics tools and their benefits.

Tableau:
Tableau is a data visualization tool that enables users to create interactive dashboards and reports. It can connect to a variety of data sources and is known for its user-friendly interface and ease of use. Tableau also offers advanced analytics capabilities, such as predictive modeling and machine learning.

Benefits: Tableau allows users to quickly create visually appealing dashboards and reports, making it easy to gain insights from data. Its advanced analytics capabilities also enable users to go beyond basic reporting and make data-driven decisions.

Microsoft Power BI:
Microsoft Power BI is a cloud-based business intelligence and analytics platform that enables users to create dashboards and reports using a variety of data sources. It also offers advanced analytics capabilities, such as predictive modeling and natural language processing.
Benefits: Microsoft Power BI is highly customizable, allowing users to create tailored dashboards and reports to meet their specific needs. Its integration with other Microsoft products, such as Excel and SharePoint, also makes it a popular choice for organizations already using Microsoft products.


QlikView:
QlikView is a data discovery and visualization tool that allows users to explore and analyze data using interactive visualizations. It can connect to a variety of data sources and is known for its flexibility and ease of use.
Benefits: QlikView enables users to quickly explore and analyze data, making it easy to identify trends and patterns. Its flexibility also allows users to create custom visualizations and dashboards to meet their specific needs.

SAP BusinessObjects:
SAP BusinessObjects is a suite of business intelligence and analytics tools that enables users to create dashboards, reports, and ad hoc queries. It can connect to a variety of data sources and offers advanced analytics capabilities, such as predictive modeling and data mining.
Benefits: SAP BusinessObjects offers a wide range of features and capabilities, making it a popular choice for large organizations with complex data needs. Its integration with other SAP products also makes it a popular choice for organizations already using SAP products.

IBM Cognos Analytics:
IBM Cognos Analytics is a business intelligence and analytics platform that enables users to create dashboards, reports, and ad hoc queries. It can connect to a variety of data sources and offers advanced analytics capabilities, such as predictive modeling and machine learning.
Benefits: IBM Cognos Analytics is known for its scalability and ability to handle large volumes of data. Its advanced analytics capabilities also enable users to go beyond basic reporting and make data-driven decisions.


Conclusion

Business intelligence and analytics tools are essential for any organization looking to gain insights from their data. Popular tools, such as Tableau, Microsoft Power BI, QlikView, SAP BusinessObjects, and IBM Cognos Analytics, offer a wide range of features and capabilities to meet the needs of organizations of all sizes. By leveraging these tools, organizations can make data-driven decisions and gain a competitive edge in their industries.
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Written by Zohaib Ahmed
New Delhi

Use these prompts on ChatGPT, Bing AI, and Forefront AI to help your business reach its true potential and maximise profits.

When ChatGPT was first launched, it was hailed as a game-changer. And lo and behold, only a few months later it’s already being integrated into workflows across various businesses, helping humans focus their energy where it matters and resultantly work more efficiently. But did you know that it can also be used to grow these businesses?

If you are a first-time entrepreneur looking for a way to grow your business, you might want to leverage the power of ChatGPT to streamline your customer service, generate leads, boost conversions, and build loyalty. We’ll show you how in this article.

Finding the right tools

Before we get started, it’s important to note here that the following prompts require the chatbot to be plugged into the internet, which is something the free ChatGPT lacks. While you can still use that chatbot as is, it’s highly recommended to either subscribe to ChatGPT Plus or use alternate tools like Bing Chat or ForeFront AI for the prompts below.

Finding the fastest-growing industries in a location

If you have the capital but are unsure about what line of business to get into, ChatGPT can help by simplifying the task of market research that would otherwise take days. The AI chatbot can gather information about the fastest-growing industries in your area, which you can use to come up with an idea for a successful business.

Prompt: “Identify the top 10 fastest-growing industries in the past year in <your location> and recommend ways to enter these markets.”


Discovering customer pain-points

Even the most successful of businesses have their share of criticisms and poor reviews. Identifying those can be crucial if you wish to please your customers by fixing shortcomings and build loyalty for your brand. ChatGPT can pull reviews for your business from multiple platforms and hand them over to you on a plate.

Prompt: “Identify current customer pain points for <your business niche> by analysing recent online reviews.”


Finding best email marketing practices

Email marketing is an excellent low-cost method to drive engagement and conversions. In fact, it sits at the bottom of the list in terms of expenditure, with the lowest cost per conversion. But just because it’s easy doesn’t mean it’s cheap. ChatGPT can help you draft marketing emails highly specific to your line of business if you feed it your company’s description.

Prompt: “Search for the most successful email marketing campaigns in <your industry> and suggest ways to adapt their strategies.”


Competitor monitoring

It doesn’t matter what industry you are dipping your toes in, knowing your possible competitors is essential. It helps you know what you are up against and is crucial to ensure that none of the competing businesses pulls ahead of you. ChatGPT can help you provide insights, which you use to perform a competitive analysis and revise your business plan accordingly.


Prompt: “Monitor online discussions about <your company name> competitors and provide insights into their strengths and weaknesses.”


Identifying trending hashtags & keywords

Using trending hashtags and keywords helps your post ride the wave and get seen by a lot more people. Your post can even be seen by people who aren’t necessarily a part of your target audience, resulting in better brand awareness. ChatGPT can generate those for you in a jiffy.

Prompt: “Identify trending hashtags and keywords in <my industry> and use them to create 10 social media posts.”


Optimising Google Ads



Whether you are a unicorn startup company or a small restaurant, Google Ads can help reel in more customers. But if paired with a poor advertisement strategy, Google Ads can quickly turn expensive. The best way to formulate an effective plan is by studying what other folks are doing. ChatGPT can help with that.

Prompt: “Analyse the top-performing Google Ads in <my industry> and suggest ways to improve ad copy and targeting.”


Connecting with influencers

Influencer outreach is the process of connecting with influential people who can promote your brand, product or service to their audience. It can be used to grow a business by increasing brand awareness, generating leads, driving traffic, and boosting sales.

Prompt: “Identify the most influential YouTubers and bloggers in <your industry and location> and suggest ways to approach them for collaborations.”


Pricing strategy analysis

No one likes buying an overpriced product, but having a big heart and pricing your product too low can translate to missed revenue. Using ChatGPT, you can determine the best price for a product that will maximise both customer satisfaction and profits.

Prompt: “Find the most effective pricing strategies for <your type of product> by analysing competitors in <your location>.”


Consumer behaviour insights

ChatGPT can help pull consumer behaviour insights and convert them into strategies by helping you understand what customers in your industry are purchasing and what influences their choices.

Prompt: “Find the latest research on consumer behaviour and preferences in <your target market> and suggest ways to profit from these insights.“


Source:
The Indian Express
https://shorturl.at/lvz18
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Facebook Marketing / Secret Tricks for Facebook Marketing
« Last post by usama on April 30, 2023, 04:06:24 PM »
Secret Tricks for Facebook Marketing

While there are no "secret" tricks for Facebook marketing, there are some strategies that can help you get the most out of your Facebook marketing efforts. Here are a few:

1. Use Retargeting: Retargeting is a powerful tool that allows you to show your ads to people who have already interacted with your business. You can retarget people who have visited your website, added items to their cart, or engaged with your Facebook page. This can help increase conversions and reduce ad spend.

2. Utilize Lookalike Audiences: Lookalike audiences are groups of people who have similar characteristics to your existing customers. By creating a lookalike audience, you can reach new potential customers who are more likely to be interested in your business.

3. Use Video Content: Video content is becoming increasingly popular on Facebook. It's a great way to capture attention and engage with your audience. You can create how-to videos, product demos, or even behind-the-scenes footage to showcase your brand.

4. Run Contests and Giveaways: Contests and giveaways can help increase engagement and build brand awareness. You can ask people to like, comment, or share your post in order to enter the contest. Just make sure you follow Facebook's guidelines for running contests.

5. Use Facebook Live: Facebook Live allows you to interact with your audience in real-time. You can use it to give a behind-the-scenes look at your business, answer customer questions, or showcase new products.

6. Analyze Your Competitors: Analyzing your competitors can help you identify gaps in the market and find new opportunities. You can see what types of content they are posting, how often they post, and how engaged their audience is.

Remember, Facebook marketing is all about building relationships with your audience. By using these strategies, you can create a strong presence on Facebook and engage with your customers in a meaningful way.
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Career in Digital Marketing

Digital marketing has been steadily growing and evolving over the past decade, and it shows no signs of slowing down in 2023. Here are some reasons why choosing a digital marketing career in 2023 could be a smart choice:

1. High Demand: The world is becoming increasingly digital, and businesses need digital marketers who can help them reach their target audience online. As a result, the demand for digital marketing skills is expected to continue growing in 2023 and beyond.

2. Diverse Career Paths: Digital marketing encompasses a wide range of skills, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and more. This means that there are many different career paths within digital marketing, allowing you to find a role that matches your skills and interests.

3. Constant Innovation: Digital marketing is a constantly evolving field, with new tools and techniques emerging all the time. This means that you will always have the opportunity to learn and grow in your career, keeping your work exciting and challenging.

4. Flexibility: Many digital marketing roles can be done remotely or on a flexible schedule, allowing you to have more control over your work-life balance. This can be particularly appealing for those who value autonomy and flexibility in their careers.

5. Good Pay: According to Glassdoor, the average salary for a digital marketing manager in the US is over $75,000 per year, with higher salaries available for more senior roles. This makes digital marketing a lucrative career choice for those with the right skills and experience.

Overall, choosing a digital marketing career in 2023 could be a smart move for those looking for a dynamic, challenging, and rewarding career in a growing field.
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The latest report by Udemy highlights additional, surging workplace skills related to personal development, business and health

SAN FRANCISCO, April 27, 2023 (GLOBE NEWSWIRE) -- Udemy (Nasdaq: UDMY), a company dedicated to improving lives through online learning, today released its Q1 2023 Workplace Learning Index, a quarterly report highlighting skills that are growing in demand among today’s professionals as they seek to keep pace with innovation and help support their company’s continued growth.

Analyzing data from nearly 14,000 Udemy Business customers across the globe, the Index reveals the technology and professional power skills that saw the biggest increase in course consumption (i.e., minutes spent learning) during the first quarter of 2023.

As the race to understand and effectively implement generative AI within the workforce continues, courses published on ChatGPT saw massive growth of 4,419%. Additionally, nearly 470 new courses about ChatGPT were added to Udemy’s platform over the quarter, garnering more than 420,000 course enrollments as of March 31. When it comes to how professionals are looking to implement ChatGPT within their daily flow of work to improve efficiency, Udemy Business learners are especially focused on: copywriting support to help boost SEO, idea generation to enhance visual presentations and large-scale email creation to improve productivity.

“The Udemy platform connects more than 70,000 instructors with 59 million learners globally, enabling us to spot emerging trends early and equip learners with fresh content to help them quickly master and implement new skills within their workflow,” said Scott Rogers, Senior Vice President of Supply Strategy at Udemy. “The skills required for professionals continue to rapidly shift, so it's critical that leaders provide the training resources needed to keep up with advancements such as those related to artificial intelligence — to benefit both the employee and the company's ability to get important projects done.”

Stephanie Stapleton Sudbury, President of Udemy Business, added “Organizations that encourage ongoing learning and provide flexible skill development opportunities can help attract and engage top talent, increase productivity and achieve greater business outcomes.”

In fact, research has shown that employees who spend time at work learning are 47% less likely to be stressed, 39% more likely to feel productive and successful, 23% more ready to take on additional responsibilities and 21% more likely to feel confident and happy. A recent IDC study of Udemy Business customers reported a nearly 5x increase in upskilled employees, approximately 12% higher productivity and significant hiring and recruiting cost savings.

The Index highlighted several other emerging themes in corporate learning, including:

Artificial intelligence and machine learning have become two of the most sought-after skills in tech. Skills including ChatGPT (4,419%), Azure Machine Learning (281%), AI Art Generation (239%), Amazon EMR (227%) and Midjourney (218%) were the most sought-after global tech skills.

There is a growing demand for industry certifications. Courses related to new technologies in data, Python programming and cybersecurity have noted a spike in consumption. For example, courses on Databricks Data Engineer Associate certification (320%) were #4 on the list of top tech skills globally and have continued to grow in popularity within both the U.S. (330%) and India (341%) markets.

The government sector is honing in on cybersecurity skills. Cybersecurity certification courses were the most popular among employees in government organizations, with a 280% increase.

Skills that enable data-driven insights continue to remain prevalent. Tools like AWS Certified Data Analytics (107%) and Azure Data Factory (103%) are growing quickly in Australia, while Data Analysis courses increased by 42% in South Korea. Additionally, Microsoft PL-300 courses increased by 131% in the healthcare industry.

Data analysis, cloud/app development, business intelligence and software integration are growing areas of specialization in tech. Microsoft solutions focused on managing complex, technical tasks are on the rise. Specifically, we’ve seen an increase in the adoption of Microsoft Power Platform within the manufacturing industry (358%) as well as within countries like Japan (1,063%), Canada (384%) and Germany (168%).

In the U.S., organizations are eager to learn more about ChatGPT with a 5,226% increase in consumption compared to Q4 2022. Other surging tech skills included Databricks Certified Data Engineer Associate (330% increase), Certified Associate in Python Programming or PCAP (306%) and Azure Machine Learning (279%).

To learn more about how organizations can partner with Udemy Business to upskill for the future, visit: business.udemy.com.

Methodology
The Udemy Workplace Learning Index uses data from thousands of Udemy Business customers worldwide. Location data is based on the country associated with the company. The skills data compares the consumption of courses in the Udemy Business collection from Q4 2022 to Q1 2023. Courses are associated with one or more topics, with a maximum of five topics per course. The trending skills that you see in the report are based on these topics. If a course covers multiple topics, consumption minutes are divided equally across all topics associated with the course.

About Udemy
Udemy (Nasdaq: UDMY) improves lives through learning by providing flexible, effective skill development to empower organizations and individuals. The Udemy marketplace platform, with thousands of up-to-date courses in dozens of languages, offers the tools learners, instructors and enterprises need to achieve their goals and reach their full potential. Millions of people learn on the Udemy platform from real-world experts in topics ranging from programming and data science to leadership and team building. Udemy Business enables employers to offer on-demand learning for all employees, immersive learning for tech teams and cohort learning for leaders. Udemy Business customers include FenderⓇ, Glassdoor, On24, The World Bank and Volkswagen. Udemy is headquartered in San Francisco with hubs in Ankara and Istanbul, Türkiye; Austin, Texas; Denver, Colorado; Dublin, Ireland; Melbourne, Australia; and New Delhi, India.

Media Contact
Risha Tyagi
Senior Global Corporate Communications Manager
press@udemy.com

Source: https://shorturl.at/cACK4
20
Vocational education / Vocational education
« Last post by abdul on April 27, 2023, 05:29:53 PM »
Vocational education: Bridging the skill gap


As technology advances at an unprecedented pace, the demand for highly skilled workers has increased significantly. By concentrating on job-specific skills, vocational training helps individuals to bridge the gap between education and employment, which is essential in today’s highly competitive job market

A recent survey by TeamLease revealed India will need 30 million digitally skilled professionals by 2026 and 50% of the current workforce would need to re-skill themselves in areas of emerging technologies. At a time when India is on a relatively strong growth path and on the track to becoming the world’s third-largest economy by 2027, vocational education to meet the industry’s rising requirements for skilled manpower is the need of the hour. In fact, Prime Minister Narendra Modi has always stressed the skill development of the new generation. Time and again, he has mentioned how India’s skilled workforce is the backbone of ‘Aatmanirbhar Bharat’. In his first Independence Day speech in 2014, PM Modi said: “Ramping up skills, particularly in trades, through vocational education has emerged as a recurrent and increasingly critical priority for India.”

The National Education Policy (NEP) 2020 has also given special emphasis on vocational education. NEP 2020 believes integration and mainstreaming of vocational education with general education will help students in acquiring various skills to meet the needs of the industries and to improve the quality of education. “Vocational training is crucial for career development as it provides hands-on experience and practical skills in a specific field. It prepares individuals for the workforce and helps them acquire the necessary knowledge and certifications to excel in their chosen profession. By focusing on job-specific skills, vocational training bridges the gap between education and employment, which is critical in today’s competitive job market,” said Prof (Dr) Santanu Kr Sen of Guru Nanak Institute of Technology (GNIT), Kolkata.

The NEP 2020 also aims to remove any hard separations that exist between arts and sciences, between curricular and extra-curricular activities, and between vocational and academic streams. The policy stresses giving students increased flexibility and choice of subjects to study, particularly in secondary school, including subjects in physical education, arts and crafts, and vocational skills so that they can design their own paths of study and life plans.

“Given that it equips people with information and skills relevant to particular jobs, vocational training is becoming more and more popular in India. The National Skill Development Corporation and the Skill India Project are just two of the programmes the Indian government has started to encourage vocational training. India offers a wide variety of vocational programmes, from established crafts like construction and plumbing to cutting-edge industries like artificial intelligence and digital marketing. Vocational training has turned into a crucial component of the nation’s workforce growth due to the rising demand for skilled workers in India,” said Prof Dr M R Kanjilal, Narula Institute of Technology (NIT).

The NEP 2020 mentions that every student will take a fun course, during grades 6-8, that gives a survey and hands-on experience of a sampling of important vocational crafts such as carpentry, electric work, metal work, gardening, pottery making, etc., as decided by states and local communities and as mapped by local skilling needs. According to NEP 2020, by 2025, at least 50% of learners shall have vocational exposure through schools and higher education.

Ramakrishna Mission Ashrama, Narendrapur, has been running an Industrial Training Centre (RKMITC) since 1967. From teaching how to become a professional draughtsman mechanic, fitter, plumber, or welder to electrician, and automobile service technician, various long and short-term courses are available to make the boys stand on their own feet.

“The demand for a skilled workforce will always be there. India lacks skilled workers like masons, plumbers and electricians. RKM thought of technical and vocational education 60 years ago,” said revered Swami Sarvalokananda Maharaj, secretary of Ramakrishna Mission Ashrama, Narendrapur, West Bengal.

Also known as career and technical education (CTE) or technical and vocational education and training (TVET), it’s important to research and select a vocational course that aligns with your interests, strengths, and career goals. Given the rapid advancement of technology, IT courses like computer programming, web development, cybersecurity, and network engineering are in high demand.

“Courses like nursing, healthcare management, medical coding, health and safety are quite popular. Courses like hotel management, food and beverage management, event planning and tourism management are in demand in the hospitality and tourism industries. With a growing need for infrastructure, courses like civil engineering, electrical engineering, architecture, and construction management are also much sought after. Courses like accounting, financial management, human resources, and business administration are popular in the business and finance industries. Along with courses like graphic design, animation, photography, and filmmaking are in demand in the creative arts and media industry,” said Prof (Dr) Sen.

Dhriti Prasanna Mahanta, Business Head, TeamLease Services informed how vocational skills give an edge to candidates as they have a better understanding of the role due to its OJT (on-the-job training) embedded nature. It is cost-effective, time-efficient, and allows individuals to enter the workforce more quickly.

“Vocational training is gaining importance in India as it plays a crucial role in addressing the skill gap and providing employment opportunities to millions of people. Today, after completing vocational courses, students can get entry-level positions in the services industry including retail, logistics, and hospitality with an average starting salary of Rs 15,000 to Rs 18,000,” he said.

In fact, retail, hospitality, logistics, warehouse, and automotive technology are among the few vocational courses that are in great demand and offer good employment opportunities.

Despite PM Modi’s continuous stress on vocational and technical training, over 84 percent of Indians between the 12 and 59 age groups did not receive vocational and technical training in 2020-21.

“Vocational education assists people in gaining relevant expertise and practical skills in their area of choice. Vocational training prepares people for the workforce and aids in closing the skills gap that occurs in many sectors by emphasising job-specific skills,” said Prof (Dr) Kanjilal of NIT.



Source: https://www.millenniumpost.in/k-reers/vocational-education-bridging-the-skill-gap-516510?infinitescroll=1
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