In today's data-driven business landscape, the need for robust security and compliance measures is paramount as data traverses analytics pipelines. Addressing this challenge, Baffle introduces Data Protection for Analytics, a comprehensive solution that offers end-to-end controls for data ingestion and consumption. This innovative platform empowers analytics and data science professionals to meet compliance requirements with ease, without burdening them with complex deployment or management processes.
Data holds immense value in modern enterprises, driving critical decision-making processes and directly impacting revenue and profitability. However, as data becomes increasingly accessible to multiple teams and business units for analysis, a phenomenon known as data sprawl emerges, leading to higher costs and elevated risks. Moreover, the proliferation of stringent data privacy regulations adds complexity, exposing companies to potential fines and penalties if they lack adequate control over regulated data. Unfortunately, the implementation and ongoing management of data protection measures often prove cumbersome, resulting in project delays or even abandonment.
Baffle Data Protection for Analytics offers a seamless and rapid approach to securing analytics while satisfying ever-tightening compliance mandates. With its code-free implementation, the platform seamlessly encrypts, tokenizes, or masks data during ingestion into popular analytics databases and data warehouses, bolstering security at every stage of the data lifecycle. Furthermore, it enforces access control policies and dynamic masking when data is accessed, guaranteeing comprehensive "end-to-end" protection of sensitive information.
Ameesh Divatia, CEO and co-founder of Baffle, highlights the current challenges faced by teams attempting to secure analytics data through fragmented third-party solutions, security exceptions, and procedural controls that lack provisions for errors or malicious attacks. This fragmented approach results in arduous management overheads and exposes companies to significant risks. Divatia affirms that the Baffle platform eliminates implementation complexities, simplifying the process of securing and managing regulated data in analytics environments.
Key Features of Baffle Data Protection for AnalyticsBaffle's solution provides end-to-end controls for data ingestion, spanning from applications to data stores, as well as consumption, encompassing data warehouses for processing and analysis. Fine-grained access control mechanisms ensure that only authorized users—excluding cloud admins, database administrators, data analysts, or data scientists—can access sensitive data in its original form. The fail-safe security posture guarantees that unauthorized access results in encrypted or masked data, significantly minimizing the risk of data breaches. Data remains protected even during sharing across databases, data warehouses, or data lakes. Baffle further offers additional capabilities for conducting analytical operations on encrypted data.
Designed for performance and scalability, Baffle minimizes the impact on application and database performance. The solution enhances control and reduces risk through comprehensive key management features, including the ability to bring your own key (BYOK) or keep your own key (KYOK), granting companies full control over their data, even in cloud-based data stores.
For more information about Baffle Data Protection for Analytics, visit their official website.
About BaffleBaffle simplifies the protection of sensitive data, distinguishing itself as the only security platform that cryptographically safeguards data at its point of creation, utilization, and sharing across cloud-native data stores used for analytics, applications, and AI. Baffle's no-code solution seamlessly masks, tokenizes, and encrypts data without requiring any changes to applications or impacting user experience. By adopting Baffle, enterprises effortlessly meet compliance controls and security mandates, while reducing the effort and cost associated with protecting sensitive information, thereby eliminating the impact of data breaches. Baffle has received investments from notable firms such as Celesta Venture Capital, National Grid Partners, Lytical Ventures, Nepenthe Capital, True Ventures, Greenspring Associates, Clearvision Ventures, Engineering Capital, Triphammer Venture, ServiceNow Ventures, Thomvest Ventures, and Industry Ventures.
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